In addition, 55% of the population watch online videos every day. Need proof to justify the investment? Statistics say that 95% of a message is retained by a viewer, rather than just 10% from a reader.
A motion graphics designer has magical unicorn abilities in transforming humdrum complex information into compelling easy-to-digest content. The whole point of engaging a motion graphics artist is thus to make your content inviting, easy to comprehend, memorable, and fun. But ironically, simplification is one of the most difficult things to do. We’re talking product descriptions, marketing, branding, and even instructional content. Let’s start with a life hack by Leonardo da Vinci: “Simplification is the ultimate sophistication.” With simplification, anything can be made sensational. Be entertained by a quirky informative cartoon?
